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TIMELINE: The long road to Ferrari's first electric car

Ferrari is set to unveil the Luce, marking a major milestone in its shift toward electrification after years of hybrid innovation in Formula One and road cars. The luxury automaker is betting the EV will help define the future of high-performance electric driving.

Reuters

May 25, 2026

 TIMELINE: The long road to Ferrari's first electric car

FILE PHOTO: A Ferrari logo is being installed on a Ferrari car at Ferrari's new 'e-building' facility where the luxury sportscar maker is testing lines before an expected start of car production in early 2025, in Maranello, Italy, June 21, 2024.

Daniele Mascolo/Reuters

Ferrari RACE.MI, renowned for its roaring V8 and V12 engines, is unveiling its first fully electric model, the Luce.


Here is a summary of how the Italian sports car maker got there after first using hybrid technology in its Formula One racing cars more than a decade ago.


2014


Hybrid powertrains introduced in Formula One. Systems to recover kinetic energy when braking had been used since 2009.


MAY 2019


Ferrari launches 1,000 horsepower, 4WD SF90 Stradale, its first mass-produced hybrid. It had launched a limited series LaFerrari hybrid in 2013.


Further hybrid models are launched in the following years, including the 296 family, the 849 Testarossa and the limited edition F80 supercar costing €3.6 million ($4.2 million).


SEPTEMBER 2021


Benedetto Vigna, a physicist who spent 25 years at chipmaker STMicroelectronics STM.BN, takes over as CEO to drive Ferrari's leap into electrification.


JUNE 2022


Vigna presents his first multi-year business plan for Ferrari, including a pledge that by 2030 electric models would make up 40% of its line-up, after the European Union launched an effective 2035 ban on the sale of new petrol-engine cars. He targets 2025 for Ferrari's first fully electric model.


JUNE 2024


Reuters reports details of Ferrari's first electric car, with a price tag pegged at more than €500,000.


Ferrari inaugurates a new 'e-building' within its Maranello complex to make electric cars and parts for EVs, as well as hybrids and some traditional combustion-engine models.


MAY 2025


Ferrari says its first EV will be launched through a three-stage unveiling process culminating with a world premiere in the spring of 2026. It adds deliveries to clients will start in October 2026.


JUNE 2025


Ferrari delays plans for second EV due out in 2026 to at least 2028, due to lack of demand for high-performance EVs, Reuters reports.


OCTOBER 2025


Ferrari unveils technology to power its first electric car.


The four-door, four-plus-seat car will have a specially designed sound system to amplify vibrations from its powertrain to create an electric Ferrari roar.


In a new business plan, Ferrari's revised model mix targets 20% EVs, 40% hybrids and 40% internal combustion engine (ICE) models for 2030 line-up. That compares with a 2022 target of 40% EVs, 40% hybrids and 20% ICE models.


FEBRUARY 2026


Ferrari releases teaser images of first EV model, revealing its name as Luce - meaning light in Italian. LoveFrom, co-founded by former Apple AAPL.O designer Jony Ive, is involved.


Vigna says that Ferrari is opening pre-orders for the Luce in March, after "very positive" client feedback.


($1 = 0.8519 euros)


-Reporting by Giulio Piovaccari; Editing by Adam Jourdan and Alexander Smith/Reuters

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