K-pop legend PSY embarks on nine-city ‘Summer Swag 2026 – Long Run’ tour

Korean singer and producer PSY will return this summer with his annual concert, “Summer Swag 2026 – Long Run.” The concert-and-summer-festival-in-one brings high-energy performances and water-soaked fun to fans across South Korea.

On May 27, the “Gangnam Style” singer officially announced the ticketing schedule for this year’s summer event. Non-Fungible Token (NFT) presales will open at 12 p.m. KST on June 4, while general ticket sales will begin at 8 p.m. KST on the same day through NOL Ticket. 

The latest update confirms the event happening in nine cities, with Seoul, Busan, and Daejeon among those that appear to be included based on promotional photos. More details on the tour dates are expected to be announced later.

The newly released moving poster quickly caught fans’ attention with powerful streams of water and scenes showing PSY, 48, running across the stage. It also introduced an animated tiger character wearing a shirt with "INPSYDER' written on it.  

The visual seems to suggest that the tiger character is very much like PSY with his trademark energy and explosive live performances in the annual “Summer Swag” festivals.

According to AllKpop, PSY first launched “Summer Swag” in 2011. The annual event has grown into one of South Korea’s most popular summer music festivals with its marathon-length shows, surprise celebrity guests, and massive water cannons that leave the entire crowd drenched.

Last year’s opening night became a hot topic after G-Dragon and Rosé of BLACKPINK  surprised concergoers when they appeared as his special guests. 

PSY continues to bring his live performances to university festivals across South Korea.

PSY, whose real name is Park Jae-sang, became a pop culture phenomenon in 2012 with the viral success of “Gangnam Style.” Its iconic choreography became a worldwide sensation, inspiring people everywhere to imitate his "horse" dance. 

PSY and "Gangnam Style" also paved the way for future K-pop global stars like BTS and BLACKPINK.