The popular Labubu dolls that have ignited a global frenzy may light up movie screens in the future, the Hollywood Reporter said on Friday.

Sony Pictures 6758.T closed a deal this week to develop a movie based on the toothy monsters, the media outlet reported. The film is in the early stages of development and it has not yet been decided whether it will be live action or animation.

Sony had no comment.

Labubus, sold by China's Pop Mart 9992.HK, became a phenomenon this year. They were carried by celebrities including Rihanna and singer Lisa from South Korean group Blackpink. Shoppers lined up to buy the dolls in "blind boxes" that keep the exact model secret until opened.

Sony has produced the "Jumanji" movies as well as animated Netflix NFLX.O hit "KPop Demon Hunters."

-Lisa Richwine/Reuters