Digital beauty brand iPolish wants you to forget salon appointments and commitment issues.

The Florida-based company unveiled smart, color-changing press-on nails at CES in Las Vegas that can flip between over 400 shades in as little as five seconds.

"When you wake up in the morning and you have a beige outfit for work, you change your color of your nails to beige," Lance Littell, iPolish's Senior Vice President of Business Development, told Reuters on Thursday (January 8).  "At night, you go out on a date, you have a red dress on, you change the color of your nails to red. You can do that thousands of times over and over on-demand whenever you want."

Powered by electrophoretic nanopolymers and controlled by an app on your phone, Littell says the iPolish smart nails are e-ink for your fingertips.

"It feels like it's one of the first wearable tech pieces that I've seen have a real application," said Trina Fine, a CES attendee from Chicago, Illinois.

"There's so many different AI glasses, headsets, all these things that are amazing and cool but it's not something that solves an everyday problem people have. This is something people love to do, but can't because it's too expensive or they don't do it often because it is hard to go to a salon. So, being able to have a wearable tech that's got a unique application is something I think is really innovative."

Other attendees mentioned being skeptical on how well iPolish smart nails will hold up during everyday use.

Preorders are open, with the $95 starter kit shipping in Summer 2026.

-Eric Cox/Reuters