Chinese smartphone maker Realme set to become an Oppo subbrand

Chinese smartphone maker Realme will become a subbrand of Oppo, as both companies seek to consolidate resources and reduce costs under their shared parent, BBK Electronics. The move affects markets across India, Southeast Asia, and Europe where Realme smartphones are sold.

Reuters

December 7, 2026

Chinese smartphone maker Realme set to become an Oppo subbrand

FILE PHOTO: A teenager poses for a photo while holding a smartphone in front of a Whatsapp logo in this illustration taken September 11, 2025.

Dado Ruvic/Reuters

FILE PHOTO: A teenager poses for a photo while holding a smartphone in front of a Whatsapp logo in this illustration taken September 11, 2025.

Chinese smartphone maker Realme said on Wednesday that it was being integrated into Chinese consumer electronics company, Oppo, as a subbrand, in a move that aims to pool resources and cut costs for the two companies that share a parent firm.

Realme, whose smartphones are sold in India, Southeast Asia and Europe, is owned by Chinese consumer hardware giant BBK Electronics, which also owns the Oppo and Vivo smartphone brands.

-Brenda Goh/Reuters