LOOK: Punch the baby monkey in Japan captured hearts worldwide but his kin viewed as 'pests'

AZUMINO, Japan - Punch the baby snow monkey and his stuffed orangutan have captured hearts around the world, spawned memes and even won over the White House with their charm.

A baby Japanese macaque named Punch sits next to a stuffed orangutan at Ichikawa City Zoo, in Ichikawa, Chiba Prefecture, Japan, February 19, 2026. REUTERS/Kim Kyung-Hoon

But in the wild, his fellow Japanese macaques often have a starkly different image: pests to be shooed away or even eliminated to prevent economic damage to farmers.

The agriculture ministry estimated that monkeys caused 770 million yen ($4.86 million) worth of damage in 2024 - enough for Japan to sanction the capture and killing of thousands of primates every year.

A wild Japanese macaque eats tree bark at a nature park in Azumino, Nagano prefecture, Japan, March 2, 2026. REUTERS/Kim Kyung-Hoon

The treatment of the monkeys is an issue that divides those who suffer the consequence of stolen crops and others who advocate for a more humane solution.

"It's important to put countermeasures in place to prevent damage," said Takayo Soma, a primatologist at Kyoto University. "But it isn't very scientific to cull a certain number of monkeys without proper justification."

Killing a troop of monkeys only invites another to take its place, rendering the practice ineffective and "never-ending", said Shigeyuki Izumiyama, a professor at Shinshu University.

A wild Japanese macaque eats tree bark at a nature park in Azumino, Nagano prefecture, Japan, March 2, 2026. REUTERS/Kim Kyung-Hoon

Instead, some advocate for non-lethal measures such as electric fences and "monkey dogs", or pet dogs that can be trained to chase the intruders away across an entire mountain.

Apple farmer Takumi Matsuda, one of few agriculturalists enamoured with snow monkeys, said humans need to recognise the role they play in causing the problem in the first place, such as by encroaching on the critters' natural habitat.

Matsuda has amassed a following on Instagram by sharing photos and videos he takes of the primates in the mountains of Nagano prefecture, in central Japan, but said he also understands farmers' concerns.

"It's not that farmers hate the monkeys; they are worried about the impact on their livelihood," he said. "I really hope Punch will be a starting point for a lot more people to go and see real Japanese macaques living in the wild."

($1 = 158.4800 yen)

-Reporting by Tom Bateman; Writing by Hina Suzuki; Editing by Chang-Ran Kim and Christopher Cushing/Reuters

Dog trainer Takahiro Isomoto trains farmer Aso Kojima's pet dog Navi to respond to and chase wild monkeys in Azumino, Nagano prefecture, Japan, March 2, 2026. REUTERS/Kim Kyung-Hoon

PHOTOS OF PUNCH THE BABY SNOW MONKEY

A baby Japanese macaque named Punch drags a stuffed orangutan at Ichikawa City Zoo, in Ichikawa, Chiba Prefecture, Japan, February 19, 2026. REUTERS/Kim Kyung-Hoon

A baby Japanese macaque named Punch clings to zookeeper Kosuke Shikano at Ichikawa City Zoo, in Ichikawa, Chiba Prefecture, Japan, February 19, 2026. REUTERS/Kim Kyung-Hoon

Visitors watch a baby Japanese macaque named Punch at Ichikawa City Zoo, in Ichikawa, Chiba Prefecture, Japan, February 19, 2026. REUTERS/Kim Kyung-Hoon