Popular Japanese sushi chain pays record $3.2 million for tuna in New Year auction

Japanese sushi chain Sushizanmai sets record with $3.24 million bluefin tuna at Toyosu New Year auction.

Irene Wang

Kiyomura Co.'s President Kiyoshi Kimura, who runs a chain of sushi restaurants Sushi Zanmai, poses with a 243-kilogram bluefin tuna auctioned for a record 510 million yen ($3.24 million) at the first auction of 2026 at Tokyo's Toyosu fish market, at his sushi restaurant in Tokyo, Japan, January 5, 2026. REUTERS/Kim Kyung-Hoon

Kim Kyung-Hoon

A Japanese sushi restaurant bid 510 million yen ($3.24 million) for a single bluefin tuna on Monday, by far the highest-ever price paid at the annual New Year auction at Tokyo's Toyosu fish market.

Weighing 243 kg (536 pounds), the prized catch went to Kiyomura Corp, the Tokyo-based operator of popular sushi restaurant chain Sushizanmai.

“I hope the economy will get better this year. The Takaichi administration pledged to work, work, work, so Sushizanmai will work, work, work too," said Kiyomura chief Kiyoshi Kimura, referring to the 2-1/2-month-old government of Sanae Takaichi, Japan's first female prime minister. "I hope this bid will cheer everyone up."

The eye-popping bid beat Kiyomura's own previous record of 333.6 million yen in 2019.

"I thought that (the winning bid) would come in a little bit lower, maybe around 400 million or 300 million yen but it turned out to be over 500 million,” Kimura, known as the "Tuna King", told reporters.

The giant tuna was transported to Sushizanmai's head branch, then sliced up and distributed to its restaurants nationwide. The tuna dishes will be sold to customers at the usual price, Kimura said.

($1 = 157.2300 yen)

-Irene Wang/Reuters